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Research papers

Jambo Africa

The hypothesis of this paper is that current perceptions and practices on conducting market research in third world countries, and Africa specifically, are like putting a square peg into a deep, dark round hole.The result is usually one of two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Jill Barnes, Solveig Shapiro
November 28, 2004
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Citation

Barnes and Shapiro (2004a, November 28). Jambo Africa. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/jambo-africa